100% PURE® MISSION

100% PURE® isn’t just our name. Or just our ingredient list. 100% PURE® is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

Meet 100% PURE® Founders

About Susie Icon

Susie Wang
FOUNDER . CHIEF CREATIVE

“My mission is to create the absolute healthiest, purest, most nourishing formulas.”

About James Icon

James Wang
FOUNDER . COO

“I am committed to producing the highest quality products.”

About Ric Icon

Ric Kostick
FOUNDER . CEO

“My goal is to make the biggest, positive change.”

100% PURE® Natural Ingredients

Guaranteed Pure Icon

Guaranteed PURE

“All 100% PURE® formulations adhere to strict purity standards and will never contain harsh or toxic ingredients”

Naturally Pigmented Icon

Naturally Pigmented

“We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes”

Naturally Pigmented Icon

Completely Cruelty-Free

“Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free”

Naturally Pigmented Icon

Ingredient Sourcing

“We go through a painstaking process to make sure each ingredient sourced is never animal sourced”

Fruit Pigmented® Makeup

100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. Most other cosmetics are colored from FD&C dyes like Red Dye #40, Blue Dye #6, Yellow Dye #5, etc which could contain harmful coal tar, lead, mercury and other heavy metals.

Truly 100% Pure

100% PURE® products are truly 100% pure: no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.  Rather than using chemical preservatives, 100% PURE® uses natural preservatives and anti-bacterial herbs.  It has several other unique proprietary technologies that distinguish the company from competitors. 100% PURE® uses unique technology to stabilize active ingredients from oxidizing and also has a proprietary 100% natural preservative system, using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.  On each product, there is an open jar symbol with a number on it. That number indicates how long you can use the product once it is opened.

How We Define Natural

An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing

MADE FOR SHARING

This is our collaboration with you—share your story, share your style, share your creativity with #VITABELLAMY

"My favorite secret to healthy living 🧡"​​​​​​​​
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Made with Vitamin C & Bamboo Silica, our Superfruits Gummies are the skin staple secret everyone's glowing about!

Receive 3 x bottles of Goli Gummies for FREE now! For more info, click on the link in bio!!

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Stand tall with confidence! ✨
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Here are 3 tips to keep your confidence levels in check:

1. Be your most authentic self (we wouldn't want you any other way!)
2. Stop comparing yourself to others (you're BLESSED in your own unique way)
3. Show your skin some TLC with Goli® Superfruits Gummies! Packed with Vitamin C & Bamboo Silica to help maintain skin health & appearance.

Receive 3 bottles of Goli Gummies for FREE >> For more info, click link in bio!





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A story of one of 100% PURE® founders @susiepwang, and her journey in formulating fruit pigmented make up🍓🍒

#fruitpigmentedmakeup #cleanbeauty #vegan #crueltyfree
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Here are 3 reasons why Goli® Apple Cider Vinegar Gummies rock:
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1. They're absolutely DELICIOUS!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. They're SIMPLE to take.⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. They have added Vitamins B9+B12 for so many additional health benefits!
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They're the O.G. of the Goli® Gummy fam and a must-have in your daily health routine. (Link in bio) 😋

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The best time for new beginnings is NOW. Upgrade your wellness routine with Goli® Apple Cider Vinegar Gummies!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our gummies are made added with Vitamins B9 + B12 to help support:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🍎 Healthy Immune Function⠀⠀⠀⠀⠀⠀⠀⠀⠀
🍎 Cellular Energy Production⠀⠀⠀⠀⠀⠀⠀⠀⠀
🍎 Heart Health⠀⠀⠀⠀⠀⠀⠀⠀⠀
... and so much more!!⠀

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Ramadan Promo More Than 40% Off - link in bio - Limited Quantities. While Stocks Last!

Falling in love with your wellness routine starts with Goli® Apple Cider Vinegar Gummies! 🍎
Our formula contains Vitamins B9 and B12 to help support:
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🔴 Healthy Immune Function⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔴 Cellular Energy Production⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔴 Heart Health⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔴 Healthy Nervous System⠀⠀⠀⠀⠀⠀⠀⠀⠀
...and so much MORE!⠀⠀⠀






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Radiate. Rejuvenate. Refresh.🤩

Did you know that each daily serving of our Superfruits Gummies contain more Vitamin A than 14 pink grapefruits!?

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The world is your oyster when you're feeling confident! 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Radiate from the inside and out with delicious Goli® Superfruits Gummies. Our gummies are made with Vitamin C and Bamboo Silica to support collagen formation, leaving skin glowing and youthful. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Dive into your glow potential TODAY! 🧡
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Ramadan Promo More Than 40% Off - link in bio - Limited Quantities. While Stocks Last!

You had us at glowing skin! Seriously, you might turn a couple of heads when your skin is THAT radiant thanks to the Bamboo Silica and Vitamins in these Beauty Gummies! ✨ ​​​​​​​​
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Ramadan Promo More Than 40% Off - link in bio - Limited Quantities. While Stocks Last!

Channel your inner zen like a pro! 😎​​​​​​​​
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The one and only holistic KSM-66® Ashwagandha Gummy! Made with your body's (and tastebuds) well-being in mind because we're always putting you first boo! ​​​​​​​​

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Ramadan Promo More Than 40% Off - link in bio - Limited Quantities. While Stocks Last!

Here come the delicious adaptogenic Gummies! ☀​​​​​​​​
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Our Ashwa Gummies are made with clinically-studied KSM-66® Ashwagandha to help:
🔵 Reduce Stress​​​​​​​​
🔵 Promote Relaxation​​​​​​​​
🔵 Support Quality of Sleep​​​​​​​​
...and MORE!​​​​​​​​
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Girls just wanna have ... a stress-free day! 😂

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Ramadan Promo More Than 40% Off - link in bio - Limited Quantities. While Stocks Last!

Surround yourself with only good vibes!

These berry-licious gummies are made with KSM-66® Ashwagandha to help promote relaxation, improve sleep quality and reduce stress-related cravings. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You'll be dreaming about them all night long... literally ☁️ 💤 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not to brag, but they're AMAZING. Try them today!

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I'll take a delicious Bite of Beauty please! ✋⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Goli® Superfruits Gummies are the go-to beauty supplement, made with Bamboo Silica and Vitamin C to help: ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🟠 Plump the Skin⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
🟠 Restore Radiance⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
🟠 Improve Collagen Formation⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your beauty routine just got a whole lot yummier! Try Superfruits today!
Ramadan Promo 20% Off - link in bio.






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Kiss your worries goodbye! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Made with effective and highly bioavailable KSM-66® Ashwagandha, our Ashwa Gummies can promote calmness and reduce stress.

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"One thing not changing in 2022 is my dedication to my overall health 🍎 You guys know how much I love @golinutrition ACV gummies...and the fact that they taste amazing is just a plus ✨"
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Made with Vitamins B9 & B12, our ACV Gummies are a wellness staple.
Ramadan Promo 20% Off, get yours today - link in bio.






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Vitamin C Serum:
🍊 firms & brightens skin tone
🍊 promotes collagen production
🍊 deeply hydrates skin with soothing aloe
🍊 fights oxidative damage that can prematurely age and darken the skin
🍊 includes radiance-boosting green apple and grape

#vitamincserum #vitamincskincare #multivitamins #safeskincare #cleanskincare #organicskincareproducts #summerskincare #VitaBella #VitaBellaMY
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Here’s some green inspo for today
Green Tea Cloud Foam Cleanser:
✨Balancing face cleanser calms the skin with a blend of teas and botanicals. A calming blend of calendula, white tea, and helichrysum flower gently tone the complexion for a balanced, rejuvenated glow. Free of sulfates, parabens, and artificial dyes.
Matcha Oat Milk Nourishing Mask:
✨Deeply nourishing, softening mask concentrated with restorative and skin-beneficial nutrients. Beta glucan-rich colloidal oats soothe and moisturize; coconut milk softens and fortifies; calendula calms; hyaluronic acid plumps skin with hydration; rice ceramides increase suppleness, and organic matcha green tea restores and protects against environmental damage.
Lysine + Herbs Lip Balm- Healing lip balm:
✨made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment.
#cleanbeauty #nontoxic #vegan #crueltyfree #natural #VitaBella #VitaBellaMY
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Struggling with dry skin? Find the cure in our richest butters, balms, and oils. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💫 Our Intensive Nourishing Facial oil is fortified with non-comedogenic grapeseed + blackcurrant oils to restore and replenish dry skin. Its lightweight formula makes it perfect for daytime use, for just about any skin type! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💫 Our Intensive Nourishing Balm is the perfect spot treatment for layering over a moisturizer. It’s great in reducing itchiness + inflammation and as a body treatment for those dry patches on our knees, elbows, feet, etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#dryskin #skincareroutine #nourishing #facialoil #dryspots #facialbalm #cleanbeauty #vegan #skincare #crueltyfree #crueltyfreemakeup #VitaBella #VitaBellaMY
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🖤Charcoal - DETOXIFY. Pair it with Niacinamide Boost concentrated treatment and Charcoal Konjac Sponge💫

✨Squeeze some Charcoal Cleanser on your Charcoal Konjac sponge for the ultimate exfoliating and detoxifying experience. Next, follow it up with our Niacinamide treatment to restore youthful texture and tone.

The perfect trio to compliment your skin!

#cleanbeauty #cleanskincare #detox #vegan #crueltyfree #VitaBella #VitaBellaMY
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✨ Tea Tree Deep Detox Mask: Made with curative and detoxifying herbs, designed to deeply purify oily and acnegenic skin. French green clay balances excess oil while purging skin of pore-clogging debris & environmental pollutants.
✨ Green Tea Water Bomb Mask: Intensely hydrating, skin-soothing facial mask uses refreshing cucumber and powerful hyaluronic acid to replenish dry skin.
✨ Matcha Oat Milk Nourishing Mask: Deeply nourishing, softening mask concentrated with restorative and skin-beneficial nutrients. Beta glucan-rich colloidal oats soothe & moisturize.
✨ Vitamin C Mask: A skin-brightening treatment concentrated with vitamin C to support collagen and elastin production, for enhanced firmness and elasticity.

#mask #vitaminc #vitamincskincare #multivitamins #safeskincare #cleanskincare #organicskincareproducts #VitaBella #VitaBellaMY
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