100% PURE® MISSION
100% PURE® isn’t just our name. Or just our ingredient list. 100% PURE® is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.
Meet 100% PURE® Founders
FOUNDER . CHIEF CREATIVE
“My mission is to create the absolute healthiest, purest, most nourishing formulas.”
FOUNDER . COO
“I am committed to producing the highest quality products.”
FOUNDER . CEO
“My goal is to make the biggest, positive change.”
100% PURE® Natural Ingredients
“All 100% PURE® formulations adhere to strict purity standards and will never contain harsh or toxic ingredients”
“We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes”
“Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free”
“We go through a painstaking process to make sure each ingredient sourced is never animal sourced”
Fruit Pigmented® Makeup
100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. Most other cosmetics are colored from FD&C dyes like Red Dye #40, Blue Dye #6, Yellow Dye #5, etc which could contain harmful coal tar, lead, mercury and other heavy metals.
Truly 100% Pure
100% PURE® products are truly 100% pure: no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins. Rather than using chemical preservatives, 100% PURE® uses natural preservatives and anti-bacterial herbs. It has several other unique proprietary technologies that distinguish the company from competitors. 100% PURE® uses unique technology to stabilize active ingredients from oxidizing and also has a proprietary 100% natural preservative system, using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products. On each product, there is an open jar symbol with a number on it. That number indicates how long you can use the product once it is opened.
How We Define Natural
An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing
MADE FOR SHARING
This is our collaboration with you—share your story, share your style, share your creativity with #VITABELLAMY
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