A superstar green tea ingredient that will transform your skincare routine.
UV radiation does more than damage the surface of your skin. It’s a proven human carcinogen. It penetrates your skin deeply and causes the formation of harmful molecules called free radicals. These free radicals damage your skin’s cellular DNA, causing genetic mutations that lead to skin cancer. Your risk for skin cancer also increases every time you get sunburn. The most dangerous forms of skin cancer develop when these mutations lead to the formation of fatal tumors. Our founder Susie Wang lost an important friend to skin cancer, and this made her more dedicated than ever to finding ways to protect our skin by creating only the best organic skincare.
EGCG: A Cancer-Fighting Antioxidant
Retinol is great for combating these signs of aging, but what about the protection and prevention of deeper and longer-lasting sun damage? After having a close friend pass away from skin cancer, Susie dedicated herself to formulating a collection around the best natural cancer-fighting ingredient she could work with. She found the perfect answer in green tea. You already know that green tea is all the rave in natural skincare, and you might have heard that it’s great for detoxing – but its uses don’t end there.
So what makes green tea soar above all other skin care ingredients? It’s the fact that it contains EGCG. EGCG is the most abundant and potent antioxidant in green tea. It’s a hard-to-find antioxidant that counters the effects of not just UV rays, but also pollution, chemicals, and other forms of radiation. Hold onto your bootstraps for a bit of scientific discussion on why exactly you need to add EGCG to your skincare routine right now.
As a powerful antioxidant, EGCG has major free radical fighting abilities. It’s 24% more potent than vitamin A and 75% more potent than vitamin C. By neutralizing free radicals that are produced by UV ray exposure in the skin, EGCG can prevent DNA damage and harmful tumor formation. On top of that, EGCG enhances DNA repair by encouraging our bodies to produce more interleukin – our natural growth factor that repairs damage in our skin. That makes EGCG a powerful ingredient for both preventing and fighting skin cancer. When combined with the other health benefits of green tea, EGCG makes for a truly transformative ingredient that will bring your skincare game to a whole new level.
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