PURISTRY IS THE CHEMISTRY OF PURE INGREDIENTS.

Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge.

“It isn’t about adding a bunch of ingredients together and saying they work. It’s about deeply knowing each ingredient–”

what it works well with, what it doesn’t–and how to best deliver that targeted nutrition into the skin.

YES, THESE PRODUCTS ARE NATURAL…

but the deeper focus is about understanding the chemistry in ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated — they’re actually certified organic by government standards

USDA Organic USDA Organic

This is a huge accomplishment due to the fact that currently, the USDA Organic Seal is the only standardized organic system that exists in America to guarantee that a product is organic to a specific set of requirements.

Cruelty-free Bunny Icon

CRUELTY-FREE    

Gluten-free Wheat Icon

GLUTEN-FREE    

Vegan Carrot Icon

VEGAN    

Non-toxic Beaker Icon

NON-TOXIC

SUSIE’S VISION FOR PURISTRY

Puristry stems from a single hero ingredient focus per product for clean, condensed, specific results. She has chosen the ingredient best suited for the purpose of each product; the other less prominent nutrients in the formulas are simply there to complement and synergistically support the hero ingredient.

Clean, Condensed, Specific Results

SEE WHAT OUR CUSTOMERS HAVE TO SAY…

Love this stuff! I have such dry skin and I live in a very dry climate. This cleanser combined with the toner, oil, and moisturizer by Puristry are the only effective products I’ve been able to find in YEARS for my skin.

Mama4

USA
(Verified Buyer)

Love this cleanser. My skin has cleared up since I’ve started using the cleanser and the other products from Puristry! I love them all!!

Erin

USA
(Verified Buyer)

Skin feels so smooth and hydrated. It’s better to wash with konjac sponge. Highly recommended.

Melanie Lee

Malaysia
(Verified Buyer)

The Seaberry moisturizer is great for my skin. It hydrates and soften my skin. I’m already on my second bottle right now!

Rozita

Malaysia
(Verified Buyer)

This line is different than any others Susie has invented. It focuses on simple, highly concentrated primary ingredients to deliver optimum results. For example, the Nopal Cactus she uses is dramatically more potent and condensed. Since Nopal Cactus is 80 percent water, Susie removes the water to make a powerful, effective “dose” of this ingredient to best utilize its benefits for the skin.

USDA Organic USDA Organic

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MADE FOR SHARING

This is our collaboration with you—share your story, share your style, share your creativity with #VITABELLAMY

The World's Most Powerful Ashwagandha Gummies by Goli Nutrition.

We have combined science-backed and clinically proven super herb KSM-66 Ashwagandha with Vitamin D to help you Relax, Restore, and Unwind.

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Goli Gummies are De-licious!





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Dip yourself in the ocean with the 100% Pure Kelp & Mint shampoo for fresh beachy waves and voluminous hair .

Ready to unveil the inner oceanic goddess within? 🌊.

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Stay conscious —make sure to take time off alone to tune out the noise of others' opinions. Your own inner voice deserves to be heard too.

Always have enough courage to follow what your heart and intuition says. 💛 #stayinspired

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Always wanted the Hollywood shine glossy locks minus the harsh chemicals? Bring it on!

Vibe to your favourite y2k tracks while showering, when you use this amazing shampoo by 100% Pure. We’re confident this’ll make the little kid in you proud. 💖✨

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A beautiful blend of seed and essential oils, Puristry has created one of the lightest facial oil formulas that has nothing but potent plant based goodness.

Jump on the facial oil wagon with a soothing, nourishing, and moisturizing pick. Perfect for oil newbies ✨

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Goli gummies put the fun, tasty, and vibrant all in one when it comes to beauty supplements! We’re obsessed with the cute packaging, and also the benefits of this tasty gummy.

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Puristry knows how to curate ingredients when it comes to skin— their Nopal Cactus Cleanser is a standing testament.

Keep your skin free from pollutants while packing in the hydration.

This cleanser is best paired with their Seaberry Moisturizer if you have sensitive skin concerns ☺️

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One out of two in our COCO2U selection — the Cleansing Bar is concocted with Organic Virgin Coconut Oil & Melaleuca Tea Tree Oil and other natural ingredients.

Perfect for acne prone skin.
🤩

Ready to be amazed by what this soap can do for you? 😳😱

Link in Bio.

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Refresh your internal browser, take a short break in the shower with an aromatherapeutic citrusy treat.

Sometimes it’s all you need to feel yourself again. 🍊

100% Pure’s Yuzu & Pomelo Shampoo is an uplifting choice for the fans of sweet and sour delights.

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Lightly sweet and gracefully floral. 🌹

Our favourite COCO2U Detoxifying Bar is infused with Rose Geranium essential oil to leave your skin moisturized with a healthy glow.

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Hormonal breakouts? We’ve got you covered. Detox with the Activated Charcoal Detoxifying bar whilst enjoying the calming effect and natural fragrance from the Rose Geranium Essential Oil.

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2 gummies = 1 shot of ACV

Made with real apples, the sweet Apple taste of Goli Gummies was achieved by combining the perfect amount of all organic:
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-pomegranates💖
-beetroots 🍠
-carrots🥕
-blackcurrants 🍇

It also boosts weight loss! An all girls’ best friend—get your holy grail juicy Goli Gummies from Vitabella now!

Link in Bio

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COCO2U brings you a banging bar made of the finest botany to your skin! This Deep Cleansing bar synergizes the uniquely therapeutic benefits of Dead Sea Mud and Melaleuca Tea Tree oil to deeply cleanse the akin by lifting oil and dirt out of clogged skin pores.

Link in Bio.

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Smell the ocean of self-love every time you splash water to wash your face. 🌊

This bar soap is more than just what you see. It detoxes and purifies your skin.

Vitabella is now pleased to announce our new addition to our family— COCO2U!

Formulated with Dead Sea Mud, Melaleuca Tea Tree Oil, you’ll be surprised to see what this soap can do for you.

Find it on our website to discover what it can do for you.

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Chapped lips? No quicker remedy than a proper lip balm!

Keep your lips smacking and kiss ready with tangy flavours like Mint Mojito or Orange Mint.

100% Pure has got your back.
Link in bio.

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Shower gel for the joyful and cheerful souls that you are.

Choose from a variety of 8 fresh, fragrant & nature inspired flavours that 100% Pure has concocted to bring that good juju into your daily life! 🏖

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Rose water for a Rose coloured world - 100% Pure’s Rose Micellar Cleansing Water is the gentlest yet most effective way to remove excess makeup and impurities that are stuck on your skin after a long day out; or a full day in front of a screen.

Micellar is a compound that lifts away dirt like a magnet!

Stay clean, hydrated and pure.

Take care of you.
Link in Bio.

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Spritz & clean like a lady and enjoy a pleasant tea tree & aloe scent with 100% Pure’s Hand Sanitizer spray. You can’t go wrong with this if you’re out for a night with the girls.

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