PURISTRY IS THE CHEMISTRY OF PURE INGREDIENTS.

Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge.

“It isn’t about adding a bunch of ingredients together and saying they work. It’s about deeply knowing each ingredient–”

what it works well with, what it doesn’t–and how to best deliver that targeted nutrition into the skin.

YES, THESE PRODUCTS ARE NATURAL…

but the deeper focus is about understanding the chemistry in ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated — they’re actually certified organic by government standards

USDA Organic USDA Organic

This is a huge accomplishment due to the fact that currently, the USDA Organic Seal is the only standardized organic system that exists in America to guarantee that a product is organic to a specific set of requirements.

Cruelty-free Bunny Icon

CRUELTY-FREE    

Gluten-free Wheat Icon

GLUTEN-FREE    

Vegan Carrot Icon

VEGAN    

Non-toxic Beaker Icon

NON-TOXIC

SUSIE’S VISION FOR PURISTRY

Puristry stems from a single hero ingredient focus per product for clean, condensed, specific results. She has chosen the ingredient best suited for the purpose of each product; the other less prominent nutrients in the formulas are simply there to complement and synergistically support the hero ingredient.

Clean, Condensed, Specific Results

SEE WHAT OUR CUSTOMERS HAVE TO SAY…

Love this stuff! I have such dry skin and I live in a very dry climate. This cleanser combined with the toner, oil, and moisturizer by Puristry are the only effective products I’ve been able to find in YEARS for my skin.

Mama4

USA
(Verified Buyer)

Love this cleanser. My skin has cleared up since I’ve started using the cleanser and the other products from Puristry! I love them all!!

Erin

USA
(Verified Buyer)

Skin feels so smooth and hydrated. It’s better to wash with konjac sponge. Highly recommended.

Melanie Lee

Malaysia
(Verified Buyer)

The Seaberry moisturizer is great for my skin. It hydrates and soften my skin. I’m already on my second bottle right now!

Rozita

Malaysia
(Verified Buyer)

This line is different than any others Susie has invented. It focuses on simple, highly concentrated primary ingredients to deliver optimum results. For example, the Nopal Cactus she uses is dramatically more potent and condensed. Since Nopal Cactus is 80 percent water, Susie removes the water to make a powerful, effective “dose” of this ingredient to best utilize its benefits for the skin.

USDA Organic USDA Organic

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MADE FOR SHARING

This is our collaboration with you—share your story, share your style, share your creativity with #VITABELLAMY

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Stand tall with confidence! ✨
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A story of one of 100% PURE® founders @susiepwang, and her journey in formulating fruit pigmented make up🍓🍒

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Here are 3 reasons why Goli® Apple Cider Vinegar Gummies rock:
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Radiate. Rejuvenate. Refresh.🤩

Did you know that each daily serving of our Superfruits Gummies contain more Vitamin A than 14 pink grapefruits!?

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I'll take a delicious Bite of Beauty please! ✋⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"One thing not changing in 2022 is my dedication to my overall health 🍎 You guys know how much I love @golinutrition ACV gummies...and the fact that they taste amazing is just a plus ✨"
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Made with Vitamins B9 & B12, our ACV Gummies are a wellness staple.
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Vitamin C Serum:
🍊 firms & brightens skin tone
🍊 promotes collagen production
🍊 deeply hydrates skin with soothing aloe
🍊 fights oxidative damage that can prematurely age and darken the skin
🍊 includes radiance-boosting green apple and grape

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Here’s some green inspo for today
Green Tea Cloud Foam Cleanser:
✨Balancing face cleanser calms the skin with a blend of teas and botanicals. A calming blend of calendula, white tea, and helichrysum flower gently tone the complexion for a balanced, rejuvenated glow. Free of sulfates, parabens, and artificial dyes.
Matcha Oat Milk Nourishing Mask:
✨Deeply nourishing, softening mask concentrated with restorative and skin-beneficial nutrients. Beta glucan-rich colloidal oats soothe and moisturize; coconut milk softens and fortifies; calendula calms; hyaluronic acid plumps skin with hydration; rice ceramides increase suppleness, and organic matcha green tea restores and protects against environmental damage.
Lysine + Herbs Lip Balm- Healing lip balm:
✨made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment.
#cleanbeauty #nontoxic #vegan #crueltyfree #natural #VitaBella #VitaBellaMY
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Struggling with dry skin? Find the cure in our richest butters, balms, and oils. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💫 Our Intensive Nourishing Facial oil is fortified with non-comedogenic grapeseed + blackcurrant oils to restore and replenish dry skin. Its lightweight formula makes it perfect for daytime use, for just about any skin type! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💫 Our Intensive Nourishing Balm is the perfect spot treatment for layering over a moisturizer. It’s great in reducing itchiness + inflammation and as a body treatment for those dry patches on our knees, elbows, feet, etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🖤Charcoal - DETOXIFY. Pair it with Niacinamide Boost concentrated treatment and Charcoal Konjac Sponge💫

✨Squeeze some Charcoal Cleanser on your Charcoal Konjac sponge for the ultimate exfoliating and detoxifying experience. Next, follow it up with our Niacinamide treatment to restore youthful texture and tone.

The perfect trio to compliment your skin!

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✨ Tea Tree Deep Detox Mask: Made with curative and detoxifying herbs, designed to deeply purify oily and acnegenic skin. French green clay balances excess oil while purging skin of pore-clogging debris & environmental pollutants.
✨ Green Tea Water Bomb Mask: Intensely hydrating, skin-soothing facial mask uses refreshing cucumber and powerful hyaluronic acid to replenish dry skin.
✨ Matcha Oat Milk Nourishing Mask: Deeply nourishing, softening mask concentrated with restorative and skin-beneficial nutrients. Beta glucan-rich colloidal oats soothe & moisturize.
✨ Vitamin C Mask: A skin-brightening treatment concentrated with vitamin C to support collagen and elastin production, for enhanced firmness and elasticity.

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