PURISTRY IS THE CHEMISTRY OF PURE INGREDIENTS.

Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge.

“It isn’t about adding a bunch of ingredients together and saying they work. It’s about deeply knowing each ingredient–”

what it works well with, what it doesn’t–and how to best deliver that targeted nutrition into the skin.

YES, THESE PRODUCTS ARE NATURAL…

but the deeper focus is about understanding the chemistry in ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated — they’re actually certified organic by government standards

USDA Organic USDA Organic

This is a huge accomplishment due to the fact that currently, the USDA Organic Seal is the only standardized organic system that exists in America to guarantee that a product is organic to a specific set of requirements.

Cruelty-free Bunny Icon

CRUELTY-FREE    

Gluten-free Wheat Icon

GLUTEN-FREE    

Vegan Carrot Icon

VEGAN    

Non-toxic Beaker Icon

NON-TOXIC

SUSIE’S VISION FOR PURISTRY

Puristry stems from a single hero ingredient focus per product for clean, condensed, specific results. She has chosen the ingredient best suited for the purpose of each product; the other less prominent nutrients in the formulas are simply there to complement and synergistically support the hero ingredient.

Clean, Condensed, Specific Results

SEE WHAT OUR CUSTOMERS HAVE TO SAY…

Love this stuff! I have such dry skin and I live in a very dry climate. This cleanser combined with the toner, oil, and moisturizer by Puristry are the only effective products I’ve been able to find in YEARS for my skin.

Mama4

USA
(Verified Buyer)

Love this cleanser. My skin has cleared up since I’ve started using the cleanser and the other products from Puristry! I love them all!!

Erin

USA
(Verified Buyer)

Skin feels so smooth and hydrated. It’s better to wash with konjac sponge. Highly recommended.

Melanie Lee

Malaysia
(Verified Buyer)

The Seaberry moisturizer is great for my skin. It hydrates and soften my skin. I’m already on my second bottle right now!

Rozita

Malaysia
(Verified Buyer)

This line is different than any others Susie has invented. It focuses on simple, highly concentrated primary ingredients to deliver optimum results. For example, the Nopal Cactus she uses is dramatically more potent and condensed. Since Nopal Cactus is 80 percent water, Susie removes the water to make a powerful, effective “dose” of this ingredient to best utilize its benefits for the skin.

USDA Organic USDA Organic

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MADE FOR SHARING

This is our collaboration with you—share your story, share your style, share your creativity with #VITABELLAMY

One out of two in our COCO2U selection — the Cleansing Bar is concocted with Organic Virgin Coconut Oil & Melaleuca Tea Tree Oil and other natural ingredients.

Perfect for acne prone skin.
🤩

Ready to be amazed by what this soap can do for you? 😳😱

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#COCO2U #rosegeranium #Vitabella #VitabellaMY #parabenfree #Organic #CrueltyFree
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Refresh your internal browser, take a short break in the shower with an aromatherapeutic citrusy treat.

Sometimes it’s all you need to feel yourself again. 🍊

100% Pure’s Yuzu & Pomelo Shampoo is an uplifting choice for the fans of sweet and sour delights.

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree #100percentpureshampoo
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Lightly sweet and gracefully floral. 🌹

Our favourite COCO2U Detoxifying Bar is infused with Rose Geranium essential oil to leave your skin moisturized with a healthy glow.

#COCO2U #rosegeranium #Vitabella #VitabellaMY #parabenfree #Organic #CrueltyFree
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Hormonal breakouts? We’ve got you covered. Detox with the Rose Geranium Detoxifying bar by COCO2U whilst enjoying the natural fragrance from this all natural organic soap made predominantly from Virgin Coconut oil.

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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2 gummies = 1 shot of ACV

Made with real apples, the sweet Apple taste of Goli Gummies was achieved by combining the perfect amount of all organic:
-apples 🍎
-pomegranates💖
-beetroots 🍠
-carrots🥕
-blackcurrants 🍇

It also boosts weight loss! An all girls’ best friend—get your holy grail juicy Goli Gummies from Vitabella now!

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#goli #GoliGummy #Vitabella #VitabellaMY #parabenfree #Organic #CrueltyFree
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COCO2U brings you a banging bar made of the finest botany to your skin! You probably already know what Organic Extra Virgin Coconut oil does for you.

Enjoy the miracles of COCO2U. 🥥

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#Vitabella #VitabellaMY #Coco2U #parabenfree #Organic #CrueltyFree
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Smell the ocean of self-love every time you splash water to wash your face. 🌊

This bar soap is more than just what you see. It detoxes and purifies your skin.

Vitabella is now pleased to announce our new addition to our family— COCO2U!

Formulated with Dead Sea Mud, Melaleuca Tea Tree Oil, you’ll be surprised to see what this soap can do for you.

Find it on our website to discover what it can do for you.

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree #COCO2U #deadseamud #facialbar #allnatural #cleanbeauty
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Chapped lips? No quicker remedy than a proper lip balm!

Keep your lips smacking and kiss ready with tangy flavours like Mint Mojito or Orange Mint.

100% Pure has got your back.
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Shower gel for the joyful and cheerful souls that you are.

Choose from a variety of 8 fresh, fragrant & nature inspired flavours that 100% Pure has concocted to bring that good juju into your daily life! 🏖

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Rose water for a Rose coloured world - 100% Pure’s Rose Micellar Cleansing Water is the gentlest yet most effective way to remove excess makeup and impurities that are stuck on your skin after a long day out; or a full day in front of a screen.

Micellar is a compound that lifts away dirt like a magnet!

Stay clean, hydrated and pure.

Take care of you.
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Spritz & clean like a lady and enjoy a pleasant tea tree & aloe scent with 100% Pure’s Hand Sanitizer spray. You can’t go wrong with this if you’re out for a night with the girls.

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Lycopene is a strong antioxidant with many benefits. It protects the skin from sun damage, pollutant harm and more.

Found to fight free radicals and keep stress off your skin, 100% Pure’s Tomato Lycopene sunscreen will have you singing the ketchup song whenever you slather it on.

Try it now!
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Dainty lips for the dainty girl. Being graceful is simple and now easy with 100% Pure’s All-natural Lipsticks

Get your favourite pop of color minus harmful chemicals today.
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Be brave enough to stand up for something, even if it means standing up alone. That goes to choosing your eye products too! Never be swayed by another’s opinion again once you know what’s best for you. 100% Pure’s Coffee Bean Caffeine Eye Cream is ready to show you what’s possible.

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Evening’s are for winding down and a routine of conscious skincare.

100% Pure’s Multi-Vitamin + AntiOxidant Ultra Riche PM Treatment is your pal for this time of day.

Get yours now!
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Activated Charcoal clears skin by unclogging pores and purifying deeply to give you smooth, supple and even-toned skin.

100% Pure’s Charcoal Clay Cleanser is sure to keep your pores empty. Have epic skin now with organic and cruelty free products.

We’ve got more for you.
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Being happy doesn’t mean that everything is perfect, It means that you decided to look beyond the imperfections.

Love yourself, love your skin. Vitabella has a range of organic, cruelty free makeup that gives lightweight color and coverage.

Shop now!
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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Soothing oat milk tastes good in lattes-- and is also perfect to soothe irritated skin!

100% Pure Lavender Oat Milk Soothing Cleanser is the way to go.

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Our fantastic range of organic, cruelty-free, vegan, beauty products aim to give you an experience of conscious skincare. When you know what you consume is pure, organic, and cruelty-free-- it’s one that rewards your conscience. Especially if you’re concerned for the environment. Have a look at our amazing range on our website. 💖

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#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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Just as a rose cannot be compared to a sunflower; you cannot be compared to another.

You are unique; embrace who you are today. Unapologetically.
💖

#Vitabella #VitabellaMY #100percentpure #parabenfree #Organic #CrueltyFree
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