PURISTRY IS THE CHEMISTRY OF PURE INGREDIENTS.
Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge.
“It isn’t about adding a bunch of ingredients together and saying they work. It’s about deeply knowing each ingredient–”
what it works well with, what it doesn’t–and how to best deliver that targeted nutrition into the skin.
YES, THESE PRODUCTS ARE NATURAL…
but the deeper focus is about understanding the chemistry in ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated — they’re actually certified organic by government standards
This is a huge accomplishment due to the fact that currently, the USDA Organic Seal is the only standardized organic system that exists in America to guarantee that a product is organic to a specific set of requirements.
CRUELTY-FREE
GLUTEN-FREE
VEGAN
NON-TOXIC
SUSIE’S VISION FOR PURISTRY
Puristry stems from a single hero ingredient focus per product for clean, condensed, specific results. She has chosen the ingredient best suited for the purpose of each product; the other less prominent nutrients in the formulas are simply there to complement and synergistically support the hero ingredient.
Clean, Condensed, Specific Results
SEE WHAT OUR CUSTOMERS HAVE TO SAY…
Love this stuff! I have such dry skin and I live in a very dry climate. This cleanser combined with the toner, oil, and moisturizer by Puristry are the only effective products I’ve been able to find in YEARS for my skin.
Mama4
USA
(Verified Buyer)
Love this cleanser. My skin has cleared up since I’ve started using the cleanser and the other products from Puristry! I love them all!!
Erin
USA
(Verified Buyer)
Skin feels so smooth and hydrated. It’s better to wash with konjac sponge. Highly recommended.
Melanie Lee
Malaysia
(Verified Buyer)
The Seaberry moisturizer is great for my skin. It hydrates and soften my skin. I’m already on my second bottle right now!
Rozita
Malaysia
(Verified Buyer)
This line is different than any others Susie has invented. It focuses on simple, highly concentrated primary ingredients to deliver optimum results. For example, the Nopal Cactus she uses is dramatically more potent and condensed. Since Nopal Cactus is 80 percent water, Susie removes the water to make a powerful, effective “dose” of this ingredient to best utilize its benefits for the skin.
MADE FOR SHARING
This is our collaboration with you—share your story, share your style, share your creativity with #VITABELLAMY
Unveil the ultimate nourishment for your skin with our Matcha Oat Milk Mask 🍵🌿✨. Beta glucan-rich colloidal oats offer soothing moisture, while coconut milk fortifies. Calendula brings calm, hyaluronic acid plumps with hydration, rice ceramides boost suppleness, and organic matcha green tea restores and shields against environmental stressors. Your skin's new best friend awaits! 💚✨🍵
#100PercentPure #NonToxicBeauty #CrueltyFree #CleanBeauty #NaturalBeauty #MatchaMagic #SkinNourishment #NaturalBeauty #VitaBella #VitaBellaMY
💫✨Say hello to the skincare superstar known for its transformative powers. Retinol, or vitamin A, helps smooth fine lines, boost collagen, and improve skin texture. Make retinol your skin's best friend for a youthful and radiant complexion, whether in a serum, cream, or other products.
Malaysia - Shop now >> Link in bio.
#100PercentPure #NonToxicBeauty #CrueltyFree #CleanBeauty #NaturalBeauty #NationalRetinolDay #SkincareSuperhero #VitaBella #VitaBellaMY
Ever wondered when the right time to start using retinol is? 🤔 The answer is simple: it’s never too early or too late!
Our Retinol Restorative Overnight Balm harnesses the power of this skincare miracle worker, helping to boost collagen production, reduce fine lines, and even out skin tone while you sleep. Embrace ageless beauty and add retinol to your regimen today! 💖 #RetinolMagic #AgelessBeauty
#bestnaturalskincare #retinol #skincare #naturalskincare #nontoxicbeauty #VitaBella #VitaBellaMY
💧🌟 HYALURONIC ACID is our star ingredient this week! This powerful humectant holds up to 1000 times its weight in water, making it a game-changer for dry skin. Say hello to intense hydration and a dewy complexion with our hyaluronic acid-infused products. Discover the benefits for yourself and get glowing!
Malaysia - Shop now >> www.vitabella.online
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If you’re still using makeup wipes to remove your makeup, this is your sign to put them down! 🛑 Introducing our Blood Orange Cleansing Balm, the game-changer you’ve been waiting for! 🍊🌟 This luscious balm melts away makeup, impurities, and even the toughest waterproof mascaras, leaving your skin feeling fresh and nourished. 💆♀️✨
Malaysia: Shop now >> www.vitabella.online
#100PercentPure #NonToxicBeauty #CrueltyFree #CleanBeauty #NaturalBeauty #VitaBella #VitaBellaMY
Eye Creams 101: 👁️✨ When it comes to our eye creams, we’ve got something for everyone! Whether you’re looking to banish puffiness, target fine lines, or brighten dark circles, we’ve got your back (and your under-eyes)! 💪
Malaysia: Shop now >> www.vitabella.online
#100PercentPure #NonToxicBeauty #CrueltyFree #CleanBeauty #NaturalBeauty #EyeCreams #SkincareSolutions #BrightEyesAhead #VitaBella #VitaBellaMY
We're saying heck no to inflammation and hello to soft and soothed skin!
Pro-vitamin B5 is definitely a hero ingredient that you must add to your skincare arsenal! As a powerful humectant, it penetrates the deeper skin layers to deliver water to the cells, promoting moisture retention.
And, that's not all, it's anti-inflammatory properties help it to clear and soothe numerous skin problems like acne, redness, and eczema.
Sensitive skin, rejoice!! 🥰
Shop now >> Link in bio.
#provitaminB5 #skincare #nontoxicbeauty #100percentpure #VitaBella #VitaBellaMY
Need a detox? This potent blend of natural ingredients is your skin's best friend when it comes to clearing out impurities and leaving you with a fresh, glowing complexion. Say hello to healthy, revitalized skin! ✨
#100PercentPure #NonToxicBeauty #CrueltyFree #CleanBeauty #NaturalBeauty #SkinDetox #NaturalRadiance #VitaBella #VitaBellaMY
Skin changes as we grow, age, and evolve – and this buttery blend is designed to support skin through it all.
𝟏𝟎𝟎% 𝐏𝐔𝐑𝐄 𝐒𝐭𝐫𝐞𝐭𝐜𝐡 𝐌𝐚𝐫𝐤 𝐁𝐮𝐭𝐭𝐞𝐫 is designed to nourish and support dry, stretched skin and beyond, thanks to a nutritive blend of vitamins and antioxidants. Vitamin E and vitamin C (found in acai) help to lighten and tone the appearance of stretch marks, making this treatment beneficial before, during, and after stretch marks have formed.
Shop now >> Link in bio.
#nontoxicbeauty #crueltyfree #cleanbeauty #naturalbeauty #organic #stretchmarkbutter #loveyourskin #tigerstripes #100percentpuremalaysia #VitaBella #VitaBellaMY
☕️✨ Indulge in the power of coffee as you bid farewell to tired eyes and hello to brighter, more youthful-looking peepers. This luxurious eye cream is a must-have in your skincare routine, gently rejuvenating your delicate under-eye area with its rich and nourishing formula.
Shop Now >> Link in bio.
#CoffeeBeanEyeCream #DoubleTheMagic #100percentpure #nontoxicbeauty #crueltyfree #cleanbeauty #naturalbeauty #skincare #naturalskincare #VitaBella #VitaBellaMY
🌿 100% PURE Tea Tree collection is here to rescue your skin from blemishes and impurities. Infused with the purifying properties of Tea Tree Oil, our range includes a cleanser, clarifying astringent, and balancing moisturizer to target acne-causing bacteria, balance oil production, and promote a clear complexion. Say hello to clearer, healthier skin with our Tea Tree products. 🌿
Shop now >> Link in bio.
#TeaTreeSkincare #ClearSkinJourney #100percentpure #nontoxicbeauty #crueltyfree #cleanbeauty #naturalbeauty #HydrationCelebration #SkinQuenching #DoubleTheGlow #NourishYourSkin #SkinLove #SkinCareFaves #VitaBella #VitaBellaMY
✨A closer look at Chia
- High in antioxidants
- Anti-Inflammatory benefits
- Strengthens skin barrier
- Fights against free radical damage
- Hydrates skin
- Helps add glow to your skin
🌊Our Hydra Drench Cream
lightweight, quickly absorbing formula effectively rehydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds.
Shop now >> Link in bio.
#chia #cleanbeauty #nontoxic #vegan #crueltyfree #hydrateyourskin #VitaBella #VitaBellaMY
A perfect addition to your home spa treatment💦
- Ultra hydrating hydrogel mask stars anti-aging ginseng root, to support collagen production, enhance suppleness, and promote youthful firmness.
- This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.
#selfcaresaturday #cleanskincare #cleanbeauty #vegan #crueltyfree #VitaBella #VitaBellaMY
Get ready for a hair transformation like never before with our Burdock & Neem Shampoo! 🌿✨ Say goodbye to dryness, itching, and dandruff, and say hello to luscious, healthy locks. Here's why you'll love it:
1️⃣ Purifies and unclogs pores for a healthy scalp
2️⃣ Stimulates circulation for optimal hair growth
3️⃣ Alleviates dryness, itching, and flaking
4️⃣ Deeply moisturizes to soothe dry skin and dandruff
5️⃣ Infused with hydrating rose hydrosol and aloe
6️⃣ Enhances hair strength with vitamin E and provitamin B5
7️⃣ Sulfate-free and safe for color-treated hair
✨ It's time to give your hair the love it deserves! Experience the incredible benefits of our Burdock & Neem Shampoo and unleash your best hair ever. 💁♀️💕
#100percentpure #nontoxicbeauty #crueltyfree #cleanbeauty #naturalbeauty #BurdockNeemShampoo #HealthyHairRevolution #HairGoals #HairCare #NaturalShampoo #VitaBella #VitaBellaMY
🌿 100% PURE Tea Tree collection is here to rescue your skin from blemishes and impurities. Infused with the purifying properties of Tea Tree Oil, our range includes a cleanser, clarifying astringent, and balancing moisturizer to target acne-causing bacteria, balance oil production, and promote a clear complexion. Say hello to clearer, healthier skin with our Tea Tree products. 🌿
Shop now >> Link in bio.
#TeaTreeSkincare #ClearSkinJourney #100percentpure #nontoxicbeauty #crueltyfree #cleanbeauty #naturalbeauty #HydrationCelebration #SkinQuenching #DoubleTheGlow #NourishYourSkin #SkinLove #SkinCareFaves #VitaBella #VitaBellaMY
Meet two superstars that complete your nighttime skincare routine. Both #vegan, #glutenfree, and #crueltyfree. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌟 Potent PM Serum⠀⠀⠀⠀⠀⠀⠀⠀⠀
Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, and brighten & even skin tone. Ask us how we formulated Niacinamide and Vitamin C together to give you a safe and potent formula!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌟 Ultra Riché PM Treatment⠀⠀⠀⠀⠀⠀⠀⠀⠀
This luxurious and decadent treatment is a #multivitamin powerhouse made with correcting vitamin C and reparative vitamin A. Lather up your face, neck, and décolleté to combat daily damage and restore suppleness & glow. ✨
Shop now >> Link in bio.
#VitaBella #VitaBellaMY
Do you know what's in your hair care? @hopegeorgiou shares her tip for reading ingredient labels. 🔎✨
Shop now >> www.vitabella.online
#haircaretips #cleanhaircare #shampoo #cleaningredients #worldcancerday #nontoxicliving #safebeauty #VitaBella #VitaBellaMY
Your hair deserves the very best and that’s why we believe in the power of clean and natural ingredients. Say goodbye to harsh, unnecessary chemicals and hello to happier and healthier hair! 💕🌸
Shop now >> www.vitabella.online
#cleanbeauty #haircare #glossylocks #cleanhaircare #arganoil #healthyhair #100percentpure #nodirtybeauty #VitaBella #VitaBellaMY
100% PURE Fruit Pigmented Mascaras are here to give your lashes a clean beauty boost. Fruit Pigmented Ultra Lengthening Mascara, prepare lashes that pop with natural pigment. 🍇🍫🍓
#100PercentPure #NonToxicBeauty #CrueltyFree #CleanBeauty #NaturalBeauty #CleanBeautyMascara #VitaBella #VitaBellaMY
𝘽𝙖𝙘𝙠 𝙄𝙣 𝙎𝙩𝙤𝙘𝙠
Deep cleansing bar synergizes the uniquely therapeutic benefits of Dead Sea mud, a mineral-rich miracle of nature with the Melaleuca Tea Tree Oil to deeply cleanse the skin by lifting oil and dirt out of clogged skin pores.
shop now >> link in bio.
#naturalsource #deadseamud #mineralrich #teatree #bestfacialbar #brightenskin #foracneproneskin #deepcleansing #VitaBella #VitaBellaMY #coco2u